Set the standard, don't follow it.

When perfection is the standard, choose ALTR EGO 

PREMIUM PRODUCTS TO RELEASE YOUR ALTR EGO

Hair Extensions

Hair Extensions

Our Invisible Weft and Tape Extension collections are crafted to blend flawlessly with natural hair, offering a variety of custom shades, premium high end quality and long-lasting professional performance. Created with purpose, backed by experience. ALTR EGO sets the New Standard!

EXPLORE EXTENSIONS

Professional Tools

Professional Tools

Upgrade your extension applications with our premium selection of beads, threads, and essential tools. Each item was created to perfection, to complement our ALTR EGO extension methods 

EXPORE TOOLS

TIRED OF EXTENSIONS THAT DON'T DELIVER?

In an industry of compromises, we chose disruption. Sick of inconsistency? We set our own standard of PERFECTION.

I am Brooke Michelle Wood, creator of ALTR EGO. Voted #1 Gold Coast Best Hairdresser and 18+ years experience in the hair extension industry, I have tested and experienced countless extensions available in the market. I have witnessed, inconstant quality, extensions drying out, losing shine, and shedding. I couldn't accept the industry's 'standards' any longer.... That's why i created ALTR EGO.

Unmatched Quality

Ultimate Durability

Natural Look & Feel

Professional-Grade Performance

Quality isn't just a promise, it's non-negotiable. We're not just selling extensions, we are elevating your hair game and empowering your transformations!

ABOUT ALTR EGO

YOUR PATH TO EXTENSION MASTERY

Select Premium Quality

Choose from our premium invisible weft or tape extension collection

Complete Your Kit

Add professional-grade installation tools and accessories

Enhance Your Expertise

Develop advanced skills with BW Hair Academy courses

Transform Your Business

Deliver exceptional results that build your reputation and grow your salon

Step Into Your @ALTR.EGO.HAIR